Keep the desired outcome in mind

A communication and rapport tip…

Keep the desired outcome in mind

The words you use can make you a lot of money or destroy your message. At a subconscious level,

your clients will be impacted by the words you use. Words have the power to create a positive and confident train of thought.
 
Most words will create a picture in your mind. That picture, in turn, will create a thought. And finally, that thought will create an emotion—a positive or negative emotion.
 
Consider the positive outcome that you want, then choose your words wisely.
 
A few dangerous words to be cautious of using are: “risk,” “danger,” “problems,” and “unstable.” Take the word “risk” for instance.
If you say, “There is a little risk in this project,” your client or coworker will focus on the word “risk.”
 
A different and more positive way of saying the same sentence would be, “I want you to feel confident in this project.”
The second version implies the same, but with a better choice of words.
 
The point is to keep your desired outcome in mind, and choose your words appropriately to maintain confidence and rapport.
 
To your success,
-Mike Aguilera
Communication Expert
specializing in rapport skills for business and leadership
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